{"id":575,"date":"2019-08-09T10:10:59","date_gmt":"2019-08-09T13:10:59","guid":{"rendered":"https:\/\/2019.halifax.wordcamp.org\/?post_type=wcb_session&#038;p=575"},"modified":"2019-08-23T14:31:28","modified_gmt":"2019-08-23T17:31:28","slug":"optimizing-old-content-to-drive-more-organic-traffic","status":"publish","type":"wcb_session","link":"https:\/\/halifax.wordcamp.org\/2019\/session\/optimizing-old-content-to-drive-more-organic-traffic\/","title":{"rendered":"Optimizing Old Content to Drive More Organic Traffic"},"content":{"rendered":"\n<p>We all know that feeling \u2013 the completion of content! You\u2019ve put your time, energy, and resources into writing, producing, or creating exactly what your customers are looking for \u2013 but are they seeing it?<\/p>\n\n\n\n<p>Your content needs to stand out. Increase your search success and organic traffic by reviewing content on older posts for SEO opportunities. If you know the basics and are looking for more advanced SEO strategies \u2013 this is for you!<\/p>\n\n\n\n<p><strong>After this session, you will know:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How to identify which existing posts have the strongest opportunity<\/li><li>How to determine which keywords to focus on<\/li><li>How to optimize metadata and content to improve ranking signals<\/li><li>What factors get your content into featured snippets (position 0)<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>We all know that feeling \u2013 the completion of content! You\u2019ve put your time, energy, and resources into writing, producing, or creating exactly what your customers are looking for \u2013 but are they seeing it? Your content needs to stand &hellip; <a href=\"https:\/\/halifax.wordcamp.org\/2019\/session\/optimizing-old-content-to-drive-more-organic-traffic\/\">Continue reading <span class=\"assistive-text\">Optimizing Old Content to Drive More Organic Traffic<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":17349639,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1567875600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[545],"footnotes":""},"session_track":[1243283,119092],"session_category":[],"class_list":["post-575","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-3rd-floor-room-1","wcb_track-site-creators"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"September 7, 2019","time":"2:00 pm"},"session_speakers":[{"id":"545","slug":"michael-macmillan","name":"Michael MacMillan","link":"https:\/\/halifax.wordcamp.org\/2019\/speaker\/michael-macmillan\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/halifax.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/halifax.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/halifax.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/halifax.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/17349639"}],"version-history":[{"count":2,"href":"https:\/\/halifax.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/575\/revisions"}],"predecessor-version":[{"id":662,"href":"https:\/\/halifax.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/575\/revisions\/662"}],"speakers":[{"embeddable":true,"href":"https:\/\/halifax.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/545"}],"wp:attachment":[{"href":"https:\/\/halifax.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=575"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/halifax.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=575"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/halifax.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}