Are you a freelancer or company with less than 5 employees looking to reach a special group of prospects? Have you exhausted your usual networking haunts? Are you looking for an event to connect more directly with prospects in a less formal setting? Maybe a micro-sponsorship with WordCamp Halifax 2018 is perfect for you!

On June 16, 200 people will attend WordCamp Halifax 2018, Atlantic Canada’s only WordPress related conference. These 200 people represent a wide variety of businesses and industries who use WordPress to publish content on the web. With a group this diverse in a friendly un-conference style you can be sure that your brand will be seen by attendees in a variety of ways.

So why would a business owner wish to sign up for a Microsponsorship with WordCamp Halifax? Read on!

#1) It’s an affordable marketing tactic

As a non-profit event, we understand the need to make every dollar count. Especially for smaller businesses. That’s why we’ve put together a $200 sponsorship that entitles you to the following:

• 1 ticket to WordCamp Halifax 2018 ($25 value that includes lunch and afterparty)
• Your Branded Swag on self-serve swag table (stickers, flyers, water bottles… the sky’s the limit!)
• Logo on the WordCamp Halifax 2018 site (you’re visible well before the June event itself)
• Social Media shout-out (1-2 times or more on Twitter and Facebook – we can always use more social media engagement)
• Thank you mention at close (wave your hands when we mention you!)

The sooner you become a micro-sponsor, the sooner you can benefit from these perks before the conference even starts. At the actual conference, you’ll be excited to see your branded swag being toted around by attendees. The more unique the swag, the better.

#2) Attendees are easy-to-reach prospects

Now, we’re not advocating soliciting, but note that many of the 200 attendees are also small business owners or individuals aspiring to make their online dream a reality. They have come to learn more how to get the most out of their website, but this means that they may also be in the market for:

• Website support
• Design, photography and video services
• Consulting and other strategic skills
• Tax, law, logistics and other business operations support
• Pet grooming, lawn maintenance, pedicures… whatever you’re offering!

By being present at the event itself, you’ll be able to qualify leads more easily. WordCamp Halifax isn’t a stuffy event where everyone sits in a giant room listening to one person on stage. It is a full day of 21 sessions, divided into three tracks. You’re bound to be able to connect with others based on the content of a talk. Between sessions, at lunch or at the afterparty, you can further bond with attendees, expanding your network.

#3) The return on investment is both broad and deep

Facebook ads can get you clicks. Print ads can get you coupon codes. But WordCamp Halifax allows you to expand your business presence in a variety of ways:

• Lead Qualifying: by being at the event itself, you’re able to connect with people in a more natural way. You don’t have to be behind a table selling something or at a networking event exchanging cards and hoping they call.
  You can get to know up to 200 new business owners and individuals ready to hire you or recommend you to their friends.
• Brand Awareness: your logo on the site, swag and mentions help to further bring visibility to your business or services. People will say “Hey, I know that company – they had neat swag at WordCamp Halifax!”
  By interacting with our social media shout-outs, you’re positioning yourself as an active part of Halifax’s business eco-system.
• Learn and Grow Your Business: because you get free entry into WordCamp Halifax, you’re able to take in sessions and learn lots about creating for the web.
  You will meet people who could be future service providers for the gaps you have in your business or great referrals who can attest to your amazing skills and personality.

There it is. 3 reasons why you should become a Microsponsor with WordCamp Halifax. Interested? Drop us a note at wordcamphalifax@gmail.com so we can get your brand in front of our audience.