Most of us have likely installed Google Analytics in the back end of our websites but how many of us really use this tool to help us strategically improve our website and business?
This talk is for anyone who wants to learn how data can help them improve their website and business. Whether you’ve never used Google Analytics or you use it in your day to day you will discover a measurement framework that will help you use that data even better.
This is a two-part talk: The first part is an introduction to Google Analytics, its metrics and reports. In the second part I will walk you through a 5-step framework to demystify and help you find the right data to improve your business and website.