You have a website for a reason. You want it to generate leads, increase brand awareness, or sell your products and services online. But how do you know if your website is doing its job? And, more importantly, how do you optimize its performance?
This is where digital analytics tools like Google Analytics come in. They help you understand exactly what is and isn’t working on your website. These tools are filled with metrics and reports that can be overwhelming and sometimes confusing. This talk will give you a basic understanding of Google Analytics and the most important reports you need to be looking at – More importantly, I will walk you through a 5-step framework to simplify and better understand your data.